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Business Guide to Permission E-mail Marketing - The only way to go

One of the tools in your fight to gain visitors and traffic is E-mail, but these days you need to ensure that you do not spam anyone.

Spamming is the use of any electronic communications medium to send  unsolicited messages in bulk. The most common form of spam is that  delivered in E-mail as a form of commercial advertising.

You will NOT be spamming any one, because you will learn to build targeted lists of permission based customers.

There are 4 levels of permission:

Level 1. A prospect has downloaded free software, requested free information or signed up for a free service. Many companies 'assume' permission ...at least until the prospect tells the company otherwise (i.e. asks to be removed). From a quality of list perspective, this is the lowest level of permission. This type of 'assumed' permission should be avoided and the internet community is slowly moving away from it.  The prospect can still be converted to a level 3 'permission' by sending them your sign up form and allowing them to decide.   Level 2. A customer has purchased some thing from you. Again the customer is not asked specifically for permission, it is simply assumed. Because a product or service has been purchased from you it makes a considerable positive difference in the way they view receiving additional messages. The prospect can still be converted to a level 4 'permission'  by sending them your sign up form and allowing them to decide or even better have them agree or not, when making the original purchase .   Level 3. A customer has downloaded software, ordered information or signed up for a service AND has requested that you send additional information as it becomes available. Permission is explicitly GRANTED based on the customer's request for additional information. This is the very definition of "opt-in". An example would be the "checkbox" you frequently see that states some thing like this.   Yes, I would like to receive updates and product information from you in the future. Level 4. A customer has purchased from you AND has requested that you send additional information as it becomes available.   Yes, I would like to receive updates and product information from you in the future.  As in level 3, permission is granted based on the customer's request for additional information. This level, is significantly higher than level 3 due to the fact the customer has already purchased from you.

 

 

 

 

 

 

 

You should always try for the highest level of permission and ideally have a double confirmation scheme.

Double confirmation, when a customer has requested to be on a  mailing list and then confirmed the request by responding to an E-mail that asks them to confirm that it was indeed he or she who made the request.

It's always better to get no complaints but there will always be the odd one or two when a recipient "forgets" the relationship.

The above "levels" deal with customer and prospects permission, should some one complain that you are spamming them you can show that you have taken all steps to avoid this.

But, you should also consider your ISP (Internet Service Provider) or web hosting service, if they receive complaints they will most likely shut down your service first and (maybe) ask questions later. This is probably not fair but they will be protecting their service and image and it's their company so they can.

So reduce complaints as much as possible by doing things right.

You can never guarantee that you will not get complaints, but if you follow these guidelines, even if you do get a complaint or two, you should find yourself in a completely defendable position with your ISP or web hosting service.

1. Always seek permission as above.

2. Personalize your E-mail messages.

3. Reestablish the relationship in the mind of the recipient.

4. Test small while getting to know your list or making changes to your lists.

5. Immediately honor remove requests.

In May, 2003, the United States Federal Trade Commission took action, giving notice to all and sundry who market online, the Internet is not lawless. The rules apply not just to the 'big fish' like AOL and Microsoft, but also to the minnows, like you and me.

Download FTCRules an excellent write up by jl scott, ph.d., Director of iCop

For those of you with a serious head for doing it right, the following package is a must:

 The definitive, step-by-step guide for developing PERMISSION E-mail relationships that will make your revenues soar!

 ...especially in a tough economy.

         You get a 214 page business guide

• Free E-mail Merge Software for PC
• Free E-mail Merge Tutorial
• Unlimited FREE technical assistance
• A year's FREE access to E-mail Solutions Resource web site.

It's so good that I have become an affiliate and would like to recommend it to you.

Guarantee! from email-solutions.com

...any time within the next year if you didn't earn far more than the price of the course, just tell us the Dog Ate It. We'll give you a courteous refund within one business day, no questions asked -- just a sincere "thank you" for trying our course.

So you have nothing to lose, take a look at it here http://www.email-solutions.com/WebsmartUK/ and let me know what you think.

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